Regarding Planet Ark’s campaign “Environmental Edge” advertising program which features the Wood Naturally Better Campaign

We are concerned by the possibility of an implied agreement or endorsement from Edge Environment of Planet Ark’s campaign message by their use of a campaign name that is similar to our company name. Edge Environment’s position is that it neither agrees or disagrees with the message because a proper evaluation of materials and products must be based on Life Cycle Assessment and take appropriate account of context – for building products this means type of product, type/use of building, location and climate etc. and would recommend use of the BP LCI methodologies and protocols and associated data sources. Any general message about the environmental attributes of materials or products in buildings may be misleading for particular climates or applications.

Please contact Nigel Howard for questions.

 

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