{"id":12928,"date":"2020-04-16T12:00:35","date_gmt":"2020-04-16T02:00:35","guid":{"rendered":"https:\/\/edgeenvironment.com\/?post_type=project&#038;p=12928"},"modified":"2021-01-11T18:40:50","modified_gmt":"2021-01-11T07:40:50","slug":"landcare-nsw-membership-strategy","status":"publish","type":"project","link":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/","title":{"rendered":"Landcare NSW &#8211; Membership Strategy"},"content":{"rendered":"\n<div class=\"wp-block-edge-project project-wrap has-sidebar\"><header class=\"project__header\"><p class=\"project__subtitle\">Social Impact Strategy<\/p><h1 class=\"project__title\">Landcare NSW Membership Strategy<\/h1><\/header><div class=\"project__main\"><div class=\"project__content\">\n<p>Landcare NSW (LNSW) is the peak body for all Landcare groups in NSW. LNSW approached Edge to help review and restructure its membership model in order to increase its membership base and drive revenue growth. Edge led a stakeholder engagement process to assess the current and potential future value proposition across a range of new target audiences. Through a series of co-design workshops and stress testing phases Edge developed a new tiered membership structure that enabled a more inclusive and financially sustainable peak body.<\/p>\n<\/div><div class=\"project__sidebar\"><div class=\"project__image-wrap\"><img class=\"project__img\" src=\"\/wp-content\/uploads\/2020\/04\/Landcare.png\" alt=\"Landcare NSW\"\/><\/div><p class=\"project__client\">Landcare NSW<\/p><p class=\"project__year\"><span class=\"project__year-holder\">2019<\/span><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":12885,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"ub_ctt_via":"","_project_title":"Landcare NSW Membership Strategy","_project_subtitle":"Social Impact Strategy","_project_bagdeId":11715,"_project_client":"Landcare NSW","_project_year":"2019"},"pj-categs":[1892,2049],"pj-tags":[1959],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landcare NSW - Membership Strategy - Edge Environment US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landcare NSW - Membership Strategy - Edge Environment US\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Edge Environment US\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-11T07:40:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"353\" \/>\n\t<meta property=\"og:image:height\" content=\"143\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/#website\",\"url\":\"https:\/\/edgeenvironment.com\/us\/\",\"name\":\"Edge Environment US\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/edgeenvironment.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png\",\"contentUrl\":\"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png\",\"width\":353,\"height\":143},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#webpage\",\"url\":\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/\",\"name\":\"Landcare NSW - Membership Strategy - Edge Environment US\",\"isPartOf\":{\"@id\":\"https:\/\/edgeenvironment.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#primaryimage\"},\"datePublished\":\"2020-04-16T02:00:35+00:00\",\"dateModified\":\"2021-01-11T07:40:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/edgeenvironment.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/edgeenvironment.com\/us\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Landcare NSW &#8211; Membership Strategy\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Landcare NSW - Membership Strategy - Edge Environment US","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Landcare NSW - Membership Strategy - Edge Environment US","og_url":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/","og_site_name":"Edge Environment US","article_modified_time":"2021-01-11T07:40:50+00:00","og_image":[{"width":353,"height":143,"url":"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png","path":"\/home\/hurrican\/domains\/edgeenvironment.com\/public_html\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png","size":"full","id":"12885","alt":"","pixels":50479,"type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/edgeenvironment.com\/us\/#website","url":"https:\/\/edgeenvironment.com\/us\/","name":"Edge Environment US","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/edgeenvironment.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#primaryimage","inLanguage":"en-US","url":"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png","contentUrl":"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2020\/04\/Landcare.png","width":353,"height":143},{"@type":"WebPage","@id":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#webpage","url":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/","name":"Landcare NSW - Membership Strategy - Edge Environment US","isPartOf":{"@id":"https:\/\/edgeenvironment.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#primaryimage"},"datePublished":"2020-04-16T02:00:35+00:00","dateModified":"2021-01-11T07:40:50+00:00","breadcrumb":{"@id":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/edgeenvironment.com\/us\/project\/landcare-nsw-membership-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/edgeenvironment.com\/us\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/edgeenvironment.com\/us\/project\/"},{"@type":"ListItem","position":3,"name":"Landcare NSW &#8211; Membership Strategy"}]}]}},"_links":{"self":[{"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/project\/12928"}],"collection":[{"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/comments?post=12928"}],"version-history":[{"count":2,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/project\/12928\/revisions"}],"predecessor-version":[{"id":16731,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/project\/12928\/revisions\/16731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/media\/12885"}],"wp:attachment":[{"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/media?parent=12928"}],"wp:term":[{"taxonomy":"pj-categs","embeddable":true,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/pj-categs?post=12928"},{"taxonomy":"pj-tags","embeddable":true,"href":"https:\/\/edgeenvironment.com\/us\/wp-json\/wp\/v2\/pj-tags?post=12928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}