{"id":12274,"date":"2020-02-09T13:34:21","date_gmt":"2020-02-09T02:34:21","guid":{"rendered":"https:\/\/edgeenvironment.com\/?post_type=project&#038;p=12274"},"modified":"2021-01-19T15:53:45","modified_gmt":"2021-01-19T04:53:45","slug":"brand-foundations-esg-materiality","status":"publish","type":"project","link":"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/","title":{"rendered":"Estia Health &#8211; Brand Foundations &#038; ESG Materiality"},"content":{"rendered":"\n<div class=\"wp-block-edge-project project-wrap has-sidebar\"><header class=\"project__header\"><p class=\"project__subtitle\">Strategy design and drafting<\/p><h1 class=\"project__title\">Brand Foundations &amp; ESG Materiality<\/h1><\/header><div class=\"project__main\"><div class=\"project__content\">\n<p>Estia Health is one of Australia\u2019s largest providers of Aged Care services. Edge was commissioned to assist Estia develop their approach to addressing ESG Risk. In order to do this, Estia first needed to test and reconfirm their brand positioning. As such, Edge led a stakeholder engagement with three distinct objectives: i) Test their existing brand unique value proposition, ii) Test and confirm their existing brand purpose and values, iii) Define their ESG priorities through a defined materiality process. Throughout the engagement, Edge engaged over 2,000 stakeholders (both internal and external) to provide a clear and tested roadmap for both brand development and ESG.<\/p>\n<\/div><div class=\"project__sidebar\"><div class=\"project__image-wrap\"><img class=\"project__img\" src=\"\/wp-content\/uploads\/2021\/01\/Estia-Health-Logo-500x70.png\" alt=\"Estia Health\"\/><\/div><p class=\"project__client\">Estia Health<\/p><p class=\"project__year\"><span class=\"project__year-holder\">2019<\/span><\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":16483,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"ub_ctt_via":"","_project_title":"Brand Foundations & ESG Materiality","_project_subtitle":"Strategy design and drafting","_project_bagdeId":11711,"_project_client":"Estia Health","_project_year":"2019"},"pj-categs":[1892,2051,2049],"pj-tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estia Health - Brand Foundations &amp; ESG Materiality - Edge Environment US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estia Health - Brand Foundations &amp; ESG Materiality - Edge Environment US\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/\" \/>\n<meta property=\"og:site_name\" content=\"Edge Environment US\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-19T04:53:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2021\/01\/Estia-Health-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"109\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/#website\",\"url\":\"https:\/\/edgeenvironment.com\/us\/\",\"name\":\"Edge Environment US\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/edgeenvironment.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2021\/01\/Estia-Health-Logo.png\",\"contentUrl\":\"https:\/\/edgeenvironment.com\/us\/wp-content\/uploads\/sites\/4\/2021\/01\/Estia-Health-Logo.png\",\"width\":780,\"height\":109},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/#webpage\",\"url\":\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/\",\"name\":\"Estia Health - Brand Foundations & ESG Materiality - Edge Environment US\",\"isPartOf\":{\"@id\":\"https:\/\/edgeenvironment.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/#primaryimage\"},\"datePublished\":\"2020-02-09T02:34:21+00:00\",\"dateModified\":\"2021-01-19T04:53:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/edgeenvironment.com\/us\/project\/brand-foundations-esg-materiality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/edgeenvironment.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/edgeenvironment.com\/us\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estia Health &#8211; 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