Who Gives A Crap: Tree Eco Equivalence

Following the development of a Life Cycle Assessment (LCA), Edge developed a tool for Who Gives a Crap (WGAC) to further communicate the benefits of their products through a science-based, simple and transparent approach. The tool allows WGAC to calculate two eco equivalences: number of trees saved and converted land avoided based on the number of products sold to B2B.