Social Impact Strategy
Landcare NSW Membership Strategy
Landcare NSW (LNSW) is the peak body for all Landcare groups in NSW. LNSW approached Edge to help review and restructure its membership model in order to increase its membership base and drive revenue growth. Edge led a stakeholder engagement process to assess the current and potential future value proposition across a range of new target audiences. Through a series of co-design workshops and stress testing phases Edge developed a new tiered membership structure that enabled a more inclusive and financially sustainable peak body.