AFLP4CA: Normalising climate action through AFL Players for Climate Action

Edge helped create a credible brand and strategic direction, to bring together AFL players and galvanise action on climate change.

Edge helped AFLP4CA establish its brand positioning, and market-facing value proposition that enabled them to authentically communicate the climate challenges of our time, and effectively communicate action orientated initiatives that galvanise their industry and fan base.

With the ability to use their status and voice for good, we helped AFL Players for Climate Action develop a brand identity which normalised climate action, which was rolled out their website, launch video, social media assets and more.

So far, over 260+ Australian rules football players have signed up to AFL Players for Climate Action to use their platform to inspire action.