I love solving complex brand problems and creating work that engages people on multiple levels. For me; a project is most successful when the impact can be seen at all levels of a business or community. My core skills include branding, brand strategy, art direction, design, creative leadership, creative problem solving and translating ideas to engaging experiences.
A few of my favourite projects include:
– Creating a dynamic and powerful brand system for AFLP4CA; a climate action focussed initiative founded by AFL players and ex-players.
– Bringing a Bushfire Resilient Homes Toolkit to life for the CRJO and putting the tools to help residents, councils and industry rethink their approach to bushfire resilience in some of Australia’s most venerable communities.
– Creating Secret 7” a globally recognised creative project that combined music and art to raise over £480,000 for various charities.
– Using brand and campaign to help social enterprise Collective Leisure break down inequality barriers through their innovative approach to community leisure and wellness programming.
I hold a BA (Hons) Graphic Design & Communication from the University of Central Lancashire.
I work in sustainability creative because I have a true belief in the power of creativity to have a positive impact and I’m passionate about helping brands, businesses and organisations harness that creative power for the benefit of the world.
By making sustainability fundamental to a brand’s core we can unlock the ability to communicate the positive stories we need to drive the action and change necessary for a better future.
In my spare time I play as much football as I can, spend far too much time absorbing obscure (mainly music) trivia and getting bossed about by my amazing little daughter.