CEO and Cofounder
Chief Executive Officer and Co-founder of Edge, President of the Australian Life Cycle Assessment Society (ALCAS), and Technical Advisory Group member for Green Star and the Vice-chair of the Australasian Environmental Product Declaration Programme Technical Advisory Group.
My specialties are in life cycle assessment and triple bottom line (environment, social and financial) sustainability and environmental ratings tools, products certifications, and climate change adaptation/mitigation. I have experience from a broad range of sectors, including construction, manufacturing, retail, restaurants, agriculture, telecommunication, energy and finance.
My favourite projects are the ones bringing value to organisations and people by effectively measuring, understanding and managing sustainability based on sound science. Projects I could have worked on, but chose not to, include clean coal methodology development and assessments. There are better uses of our time and resources, such as:
- Developing a level-playingfield methodology for assessing bioenergy technologies for the Australian Renewable Energy Agency (ARENA).
- Develop and implement science-based targets and renewable energy strategies.
- Helping manufacturers measure and communicate their product sustainability story.
- Triple bottom line whole of life assessments of infrastructure and building projects to ensure long term net positive sustainability outcomes.
I have a MSc in Physics specialising in problem solving and a Diploma in Psychology from Gothenburg University, and a Master of Environmental Management from UNSW.
I have a passion and curiosity for sustainable development and market change. However, I believe there is a long way to go before we can work effectively across supply chains and organisations to establish a sustainable existence. I work in sustainability because I see both urgent needs and apparent opportunities to engage and unleash a global resource of entrepreneurship, creativity and productivity to transform our society to the world we really want within our lifetime.
In my spare time I’m working with my wife to support our son and daughter’s exploration of the Northern Beaches, whilst juggling time zones to maintain reasonable contact with our families in Brazil and Sweden.