Fergus is the founder and one of the Managing Partners at Edge, a leading digital and content marketing agency in Australia. After 10 years at the heart of this industry, first in custom publishing and now content marketing, Fergus is fascinated by the change it is going through. Fergus’s passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Fergus is also the co-author of ADMA’s Content Marketing white paper and his views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella. Having enjoyed speaking at conferences and business forums, such as ad:tech Sydney, Online Retailer Conference and the CMO Summit and driving the content marketing agenda, Fergus brings a unique dynamic to the Edge Environment Board.