{"id":916,"date":"2011-06-24T13:10:58","date_gmt":"2011-06-24T13:10:58","guid":{"rendered":"http:\/\/edgeenvironment.com\/?p=916"},"modified":"2019-09-27T13:59:07","modified_gmt":"2019-09-27T03:59:07","slug":"regarding-planet-arks-campaign-environmental-edge-advertising-program-which-features-the-wood-naturally-better-campaign","status":"publish","type":"post","link":"https:\/\/edgeenvironment.com\/cl\/2011\/06\/24\/regarding-planet-arks-campaign-environmental-edge-advertising-program-which-features-the-wood-naturally-better-campaign\/","title":{"rendered":"Regarding Planet Ark’s campaign “Environmental Edge” advertising program which features the Wood Naturally Better Campaign"},"content":{"rendered":"

We are concerned by the possibility of an implied agreement or endorsement from Edge Environment of Planet Ark’s campaign message by their use of a campaign name that is similar to our company name. Edge Environment’s position is that it neither agrees or disagrees with the message because a proper evaluation of materials and products must be based on Life Cycle Assessment and take appropriate account of context – for building products this means type of product, type\/use of building, location and climate etc. and would recommend use of the BP LCI methodologies and protocols<\/a> and associated data sources. Any general message about the environmental attributes of materials or products in buildings may be misleading for particular climates or applications.<\/p>\n

Please contact Nigel Howard<\/a> for questions.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We are concerned by the possibility of an implied agreement or endorsement from Edge Environment of Planet Ark’s campaign message by their use of a …<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[518,1,20],"tags":[81,48,28,21,82],"featured_image_src":null,"author_info":{"display_name":"Jonas Bengtsson","author_link":"https:\/\/edgeenvironment.com\/cl\/author\/jonas-bengtsson\/"},"yoast_head":"\nRegarding Planet Ark's campaign "Environmental Edge" advertising program which features the Wood Naturally Better Campaign - Edge Chilie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edgeenvironment.com\/cl\/2011\/06\/24\/regarding-planet-arks-campaign-environmental-edge-advertising-program-which-features-the-wood-naturally-better-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regarding Planet Ark's campaign "Environmental Edge" advertising program which features the Wood Naturally Better Campaign - 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