{"id":5826,"date":"2016-09-20T11:54:38","date_gmt":"2016-09-20T01:54:38","guid":{"rendered":"http:\/\/edgeenvironment.com\/?p=5826"},"modified":"2019-09-27T13:58:30","modified_gmt":"2019-09-27T03:58:30","slug":"beyond-footprint-handprinting-awesome-brand","status":"publish","type":"post","link":"https:\/\/edgeenvironment.com\/cl\/2016\/09\/20\/beyond-footprint-handprinting-awesome-brand\/","title":{"rendered":"Beyond the Footprint: Handprinting, and how awesome it is for your brand"},"content":{"rendered":"

Today I left the house and handed out toilet paper to people.<\/em><\/p>\n

Why? Not just because I ordered 48 rolls of toilet paper and had no room in the apartment. I did it because it\u2019s too easy and inspiring not to.<\/p>\n

Who Gives a Crap<\/strong><\/a> make good toilet paper and donate half of their profit to charity. They do good by doing well<\/em> in an innovative and creative way: With the arrival of my order last night there was an envelope with a letter stating how much money the company\u2019s donated to WaterAid to build toilets for those in need \u2013 $428,500. It\u2019s aiming to donate $1million next year.<\/p>\n

They ask if I could help by giving away a few of my rolls, and give recipients the opportunity to get $10 off their first order. To help me deliver this favour they supplied:<\/p>\n

    \n
  1. A humorous and informative letter about their donations and objectives<\/li>\n
  2. A cool little activity booklet to do whilst on the loo and<\/li>\n
  3. 4 cheeky cards that I can personalise and hand over to people together with the toilet paper (which in my opinion is a good number, I’d felt pressure if it had been more).<\/li>\n<\/ol>\n

    So, what does this do?<\/p>\n